TikTok is introducing a updated setting that allows them to lessen the volume of AI-created media appearing in their timelines. This step comes as the platform revealed that it presently contains over 1 billion AI-generated clips.
Trial and Implementation
The new functionality is undergoing trials over the coming weeks before a global release. This shift comes amid a rise in AI-generated material, fueled by new content generation software.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the quickest rising video streams on a competing service primarily display content made by AI. A significant portion of this material is classified as mass-produced AI material, a label for inferior, mass-produced content that is frequently nonsensical or bizarre.
Our research shows that numerous viewers enjoy content made with AI tools, from AI artwork to science explainers, and we aim to give people the option to adjust the amount of that, based on their own likes,” commented a platform representative.
AI on the Platform
TikTok disclosed that there are currently over a billion videos on its network tagged as AI-generated. In total, more than 100 million media items are uploaded to the platform daily, making AI content a relatively small percentage of its overall inventory.
User Control Features
Users will be in a position to limit or boost the amount of AI-generated videos they view by opening the topic control feature in the platform and choosing “AI-generated content”. Other topics that currently be adjusted under the setting include politics, clothing, beauty, and movement.
Content Labeling and Policies
TikTok’s rules require users to label “realistic” artificially created content, and it prohibits malicious deepfakes of celebrities or crisis events. Any realistic artificial content that is not labeled can be deleted under its community policies.
Furthermore, the service will henceforth add an “AI-made” watermark to content made using its proprietary AI systems, or detected by an cross-platform project for recognizing artificial media. This measure is intended to stop users from seeking to bypass the tagging system.
Educational Initiatives
The platform is furthermore introducing a $2 million awareness program for specialists and institutions to create learning resources about using AI responsibly. This program will assist educational bodies specializing in training coding and technology.
Moderation Strategy
The video-sharing app has defended its safety measures, during controversy over proposals to make redundant numerous content moderators in Britain. The company is set to cut 439 jobs in its trust and safety department in the UK capital, with worker representatives and internet security professionals voicing alarm that humans are being replaced by automated systems.
A trust and safety lead clarified that staff-based oversight would remain essential, but AI can protect employees by filtering out the most distressing content prior to it gets reviewed by staff. The company announced a significant reduction in explicit and harmful content handled by safety staff over the past year due to intervention by its automated systems.
We believe it is crucial to combine staff and AI to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we also think it’s very important to reduce exposure to dangerous material as rapidly, which is the area in which a significant AI assistance is really helping us work at speed.”
